Thursday, January 26, 2012
Today, so many people want more than “just water” to drink. In evaluating the trends in both the general market and natural health, it was clear that functional waters, enhanced waters and even organic teas were becoming insanely popular.
But we wanted to offer something truly unique—something that met the need of going “beyond hydration” by offering valuable phytochemical compounds from treasured botanicals such as fruits, vegetables, and spices. And here is the trick—we also wanted these beverages to have NO calories, sugar or preservatives of any kind.
So we started working with a group that has pioneered some very exciting technology that allows for the EXTREME enzymatic concentration of botanicals down to low molecular weight compounds that are water soluble. In some cases, the concentration can be as much as 500:1, meaning 500 pounds of the botanical concentrating down into 1 pound of dried powder.
We partnered with this group to identify certified organic (wherever possible) fruits, veggies and spices and applied this technology to produce powders we could use to infuse our amazingly pure Reign Supreme Mountain Spring Water. And when we received our first samples I was absolutely thrilled by the results.
Imagine—being able to deliver the phytochemical “goldmine” of compounds from such treasured botanicals as African mango or Indian gooseberry in a refreshing, hydrating drink—and with zero calories! Like I said, I was excited and today, many of our customers share my feeling on the subject.
We’ll be doing more in the future to illuminate these amazing drinks, but I just didn’t want another day to go by without expressing to our Beyond Organic family just how special these Reign Infusion beverages are. If you haven’t had a chance to try them out yet—don’t wait, start going Beyond Hydration today!
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